In the late 1980s, SMH (makers of the Swatch brand of watches) CEO Nicolas Hayek began developing an idea for a new car using the same type of manufacturing strategies and personalization features used to popularize Swatch watches. He believed that the automotive industry had ignored a sector of potential customers who wanted a small and stylish city car. This idea soon became known as the "Swatchmobile". Hayek's private company Hayek Engineering AG began designing the new car for SMH, with seating for two and a hybrid drivetrain.
brabus smart car
While design of the car was proceeding, Hayek feared existing manufacturers would feel threatened by the Swatchmobile. Thus, rather than directly competing, he preferred to cooperate with another company in the automotive industry. This would also relieve SMH of the cost burden in setting up a distribution network. Hayek approached several automotive manufacturers and on July 3, 1991 he reached an agreement with Volkswagen to share development of the new project.
2011 smart fortwo brabus
By 1993 Ferdinand Piëch had become CEO of Volkswagen and he immediately sought to terminate the project with SMH. Volkswagen had already been working on their own "three-litre car": a car which would consume three litres of fuel per 100 km of driving (the eventual Volkswagen Lupo 3L). Volkswagen's own concept was believed to be a better business proposition, featuring four seats and more cargo room.
brabus smartcar
2008 Brabus smart Ultimate 112
Brabus Smart Car Rear View
But be warned: a smart BRABUS
2007 smart brabus
brabus smart ultimate picture
It is a Brabus Smart Fortwo.
Brabus Smart Car
brabus smart car
While design of the car was proceeding, Hayek feared existing manufacturers would feel threatened by the Swatchmobile. Thus, rather than directly competing, he preferred to cooperate with another company in the automotive industry. This would also relieve SMH of the cost burden in setting up a distribution network. Hayek approached several automotive manufacturers and on July 3, 1991 he reached an agreement with Volkswagen to share development of the new project.
2011 smart fortwo brabus
By 1993 Ferdinand Piëch had become CEO of Volkswagen and he immediately sought to terminate the project with SMH. Volkswagen had already been working on their own "three-litre car": a car which would consume three litres of fuel per 100 km of driving (the eventual Volkswagen Lupo 3L). Volkswagen's own concept was believed to be a better business proposition, featuring four seats and more cargo room.
brabus smartcar
2008 Brabus smart Ultimate 112
Brabus Smart Car Rear View
But be warned: a smart BRABUS
2007 smart brabus
brabus smart ultimate picture
It is a Brabus Smart Fortwo.
Brabus Smart Car
No comments:
Post a Comment